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Title details for Why We Buy by Paco Underhill - Available

Why We Buy

by Paco Underhill
Rick Adamson
Audiobook
Listen to a sample Listen to a sample

Paco Underhill's "delightful and engrossing" (Newsday) look at consumer culture is now available on CD!

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. WHY WE BUY is based on hard data gleaned from thousands of hours of field research--in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

Based on thousands of hours of field research, Paco Underhill's look at consumer culture is now available on CD.


From the Compact Disc edition.

Expand title description text
Publisher: Books on Tape Edition: Unabridged

OverDrive Listen audiobook

  • File size: 247368 KB
  • Release date: December 2, 2008
  • Duration: 08:35:20

MP3 audiobook

  • File size: 247627 KB
  • Release date: December 2, 2008
  • Duration: 08:35:17
  • Number of parts: 7
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Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Business Nonfiction

Languages

English

Paco Underhill's "delightful and engrossing" (Newsday) look at consumer culture is now available on CD!

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. WHY WE BUY is based on hard data gleaned from thousands of hours of field research--in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

Based on thousands of hours of field research, Paco Underhill's look at consumer culture is now available on CD.


From the Compact Disc edition.

Expand title description text
Business Nonfiction
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