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Words That Work

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Words That Work

It's Not What You Say, It's What People Hear
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The nation’s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a...
The nation’s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a...
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  • The nation’s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He’ll tell us why Rupert Murdoch’s six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book’s for you.

 
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  • AudioFile Magazine Luntz, an advisor to many political and corporate leaders, reads an impressive introductory chapter before narrator L.J. Ganser spells out the author's 10 characteristics of effective communication: simplicity, brevity, credibility, consistency, novelty, sound and texture, inspirational language, vivid pictures, questions, and context and relevance. In the introductory chapter and in a concluding interview, Luntz is a powerful speaker. He knows how to anchor his ideas in the larger cultural context. Expressing his ideas with remarkable skill, he's a pugnacious thinker who is not afraid to be blunt but is always respectful of how his voice and ideas are heard. In perfect sync with these qualities, L.J. Ganser's determined enunciation moves the rest of the pithy material along with clarity. T.W. (c) AudioFile 2007, Portland, Maine
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    Hyperion Audiobooks
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    All copies of this title, including those transferred to portable devices and other media, must be deleted/destroyed at the end of the lending period.

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Words That Work
Words That Work
It's Not What You Say, It's What People Hear
Dr. Frank Luntz
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Words That Work
Words That Work
It's Not What You Say, It's What People Hear
Dr. Frank Luntz
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